JoyStik Digital Agency is a team of dedicated marketing masterminds with the same goals in mind as our client's want; to increase business and traffic to your company's website. We use cutting edge marketing solutions, custom tailored campaign strategies, and expert professionals dedicated to YOU in order to fulfill the final goal.
We Didn't Make Digital Advertising...We Just Innovate It!
For many years now, companies have began changing their marketing strategies to gear towards digital marketing over traditional (Newspaper, Radio, TV, ect.) using platforms such as Google AdWords and Bing. The reason behind this shift, is the effectiveness to show ads to a more authentic targeted market, resulting in a quicker return on investment (ROI). Delivering the message to the correct audience sooner and more often always bodes well for marketing efforts. We know who to show ads to due to "Big Data", or extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions on the internet, by utilizing platforms such as Google AdWords.
A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities, as well as increase SEO ranking. Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
More Efficient Cost
At the end of the day, the biggest concern for a business is "What are my expenses compared to revenue?" Digital advertising is by far cheaper than traditional advertising. The average cost of a billboard ad for a month is anywhere from $3,000 to over $20,000 depending on location. The average cost to reach 1,000 people on a billboard is about $5 per 1,000. Radio is about $10/1,000 views, Newspaper is about $16/1,000 views, TV is about $30/1,000 views, and lastly Direct Mail is about $56/1,000 views. The cost to serve an ad to 1,000 people through Digital advertising is roughly $2/1,000 views, by far the most efficient method.
A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page.
Display ads function differently than text ads because they aren’t found in search results. They can be spotted on websites and can feature interactive displays or some type of animation to engage the user.
Retargeting can also be used for these ads. For example, on ecommerce or shopping site a user may place something in his or her cart and then leave the site without purchasing. Ads can then be used to advertise exactly what that user placed in his or her cart to get them to complete the purchase that they left before.
What is the role of a display ad in marketing?
Display ads can be a main component in a marketer’s paid advertising campaigns. Developing click-worthy images help directs a viewer to a landing page with relevant content about the brand or company.
These ads not only can increase brand awareness, but they can engage or re-engage visitors to your marketing in order to help filter the visitor into your funnel to become a lead.
What Is SEO?
SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Our monthly SEO service guarantee covers all areas of search engine growth.
1. Capture a minimum of 5 new keyword rankings from relevant search phrases that have generated search-based clicks to your website.
2. While individual keyword rankings may increase or decrease, there will be a minimum net ranking gain of 25 positions for all active rankings.
What Is SEM?
SEM is short for search engine marketing. SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website. SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.